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Leverage Your Time By Outsourcing Your Internet Web Site Marketing Work

Web Site Performance

Article by Omri Shabath

Visit any Internet web site marketing forum and you’ll find many discussions on time management and how there just isn’t enough time in the day to get everything done. Most likely the advice given in these discussions will relate to better managing your time or leveraging your time by outsourcing your work to someone else.

One way in which you can leverage time is to build a downline in your network or affiliate marketing program, hoping that the people in your downline will be active enough to generate a decent residual income for yourself.

A more effective way to leverage time is to outsource much of your workload to freelancers who have experience in Internet web site marketing. You can find these people on websites like elance.com, rentacoder.com, odesk.com or guru.com. Other sources could be respected Internet marketing forums like the Warrior Forum. Outsourcing your work can save yourself a ton of time and allow you to get bigger projects completed quicker and cheaper with less effort on your part.

There are some precautions to be aware of, though, before hiring someone to do the work for you. Here are some tips that will help you.

1. When advertising your project, provide as much detail about the project as possible, and be as clear and precise about what you want done as possible. Give exact directions and clearly state the time limit, but don’t set unrealistic targets.

2. View profiles of those bidding on your projects. People who have not bothered to post information about themselves are clearly not taking their freelance role very seriously. Do they have a biography or photograph of themselves? Do they look and sound professional?

3. View the number of projects your bidders have completed and the feedback they received for the work. Filter out anybody who has too little experience or who has attracted negative feedback.

4. Ask those freelancers who got through your initial filtering process to provide you with a sample of their work. It’s better if you have them complete a small project for you to see how each performs. This will provide you with a second level of filtering out potential candidates. For example, if you’re looking for a competent copywriter, you could ask the candidates to provide you with a 200 word review of a product in your niche market. Those who don’t respond in a timely manner should be eliminated without any further consideration.

5. Final candidates that provide sample work should give you a good idea of the quality and skill that each has, and it’ll also be a good indication of how well they follow directions. Again, if you have requested a piece of written work, check it carefully for the quality of the English and consider whether it reads like an original piece of writing or whether it has been pasted together from other articles, or has been generated using article writing software.

6. So far I have not mentioned price as a factor in choosing the best candidate. It is a mistake to begin by looking at how much freelancers are charging for their work. Simply going with the lowest bid will not get you satisfactory results in most cases. Price should only be a factor once you have filtered the applications according to the criteria listed in the previous points.

7. It’s quite possible that your strongest candidate will be somebody who lives on the other side of the world. This should not present you with any big problems provided you make allowances for possible time lags for those living in a different time zone as you and are several hours behind or ahead.

Once you finally find the right person to work for you, treat them like gold because you’ll have found your outsourcing go-to person who can turn your internet web site marketing projects into realities much more quickly than you could do yourself, and who could therefore prove to be one of your biggest money spinners over time.

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